South Korean skincare brand SALMON:LAB, under the management of Corporation Dreamcos, has made a significant entry into the Polish retail market via Rossmann Poland. This expansion marks the brand’s first substantial presence in a European mass-market drugstore chain, with an initial shipment of 50,000 units to 120 stores in June 2026. The brand is also broadening its reach in the Czech Republic as it continues to establish a foothold in Central Europe.
Since its launch in February 2026, SALMON:LAB has ventured into several international markets, including Poland, the Czech Republic, Türkiye, Russia, and various Latin American countries. The products are developed and supplied by General Brands, Inc., a subsidiary of Dreamcos, while Dreamcos itself oversees international marketing and distribution strategies abroad. This expansion strategy is part of Dreamcos’ broader ambition to enhance its presence across Central European markets.
At the core of SALMON:LAB’s offerings is a skincare range centered around salmon-derived PDRN (polynucleotide), known for its potential benefits in enhancing skin elasticity and barrier care. The standout product, SALMON:LAB VGENE PDRN Ampoule, boasts the highest concentration of PDRN at 5,000 ppm. The brand’s portfolio also includes a variety of skincare products such as essences, creams, toners, cleansing gel foams, and hydrogel masks, all designed for daily use. General Brands has focused on formulation and fragrance development to mitigate the inherent smell of salmon-derived ingredients.
By partnering with Rossmann, SALMON:LAB has secured a physical presence on retail shelves in Poland, a strategic move beyond relying predominantly on cross-border online sales. The company plans to broaden its store presence and tailor product assortments and brand positioning to fit the preferences of different European markets. A representative from Dreamcos highlighted Poland and the Czech Republic as pivotal markets for their Central European expansion strategy, with Rossmann playing a crucial role in introducing the brand to a new consumer base.
Alongside SALMON:LAB, Dreamcos’ diverse portfolio includes brands like DUFT&DOFT and NOLIE, reflecting the company’s comprehensive approach to beauty and lifestyle operations. For further information, interested parties can contact Kang Ho-min at Corporation Dreamcos via email at [email protected].
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